To rebrand the campaign materials without losing the original message, we closely analysed Belden’s new visual identity and the original objectives of the Level Up campaign. Then, we adjusted color schemes, typography, visual guidelines, and every other detail to seamlessly fit the new visual identity. Throughout the process, we worked closely with our customer. In this way, we ensured that the materials for the running 'Level Up' campaign remained engaging and recognizable as Belden's.

The result is a renewed Level Up campaign in which Belden's new corporate identity has been seamlessly implemented. Thanks to the carefully implemented rebranding, the campaign is visually strong and coherent. This B2B rebranding ensures a consistent brand experience for distributors worldwide, making the message of the Level Up campaign not only recognizable, but also motivating. In this way, the Creative Studio of B2B marketing agency Centagon helps Belden strengthen their brand identity and market share.