Creative studio

Philips Healthcare - animation 'Interoperability Solutions '

The challenge

Philips Healthcare has developed a platform to facilitate communication between hospitals. To properly articulate the functionality of this video would require several pages of text. To get the story across to the target audience, a video presentation was chosen. This way, the core of the technology is explained in a few minutes. Centagon was asked to produce this video.

The process

The production started with interviews with some stakeholders; product managers, sales managers and marketers each highlight the product from their own perspective. Centagon’s copywriter combines their input into a script that forms the basis of the visualized storyboard.

The result

Once this has been approved by all stakeholders, the production is an exercise that can only be successful, thanks in part to the corporate guidelines. Clearly stylized animation, a clear voiceover and subtitles ensure that a relatively complicated story is served up in an easily digestible way.

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Why Centagon

Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.

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