The story is driven by asking open-ended questions to the interviewed farmers. Reading from a autocue is not their daily routine and wouldn't result in a credible story. On the other hand, answering open questions about their own field of expertise comes naturally to them. The outcome is an authentic account of the financing process they went through with AGCO. The impressive agricultural machinery resulting from that process is excellently suited to visualize a setting that the target audience can directly relate to. Particularly, the addition of drone footage showcasing the company in its entirety contributes significantly to the overall experience.

The end result is a presentation that many farmers will recognize. It's not a trained representative with an obvious stake in their story, but a neutral account from a colleague facing similar challenges. These are challenges where AGCO Finance can provide valuable assistance.