Centagon receives the text and key visual of an article from Philips Healthcare. Naturally, these need to be medically accurate and are carefully reviewed by Legal & Regulatory. To maintain graphic consistency, the online version of an article is based on the same template. However, there is room for creative interpretation, and Centagon creates a graphic layout and presents it to the client. Once approved, the various visual elements are provided separately to the webmaster for online publication.

Since the online articles are part of a large flow of digital information that reaches the target audience daily, there is a strong need for a printed version of all the articles as a comprehensive reference. Therefore, Centagon collects all the published articles annually and combines them into a brochure. Centagon also takes care of reproducing it. Due to the detailed nature of the illustrations (MRI scans), this is not a routine task. The power of Philips MRI scanners lies in the details, and it is crucial that they are perfectly represented in the printed materials.